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Area 02 · Web and app

Websites that show up on Google and that the business can run itself.

Company websites, online shops and internal apps designed so the business shows up on Google and its team can run them. AI speeds up the design, the code and the copy, so you get to something that works sooner.

Website or online shopAppointments and ordersInternal appsTechnical SEO
Shall we collaborate? See a real case: DR Modelo

Can Google and AI find you? Take the 2-minute test

Animated example: a Google search for “extracción muela del juicio cádiz” (wisdom tooth extraction Cádiz) in which DR Modelo climbs to first place.

What I often hear

A website should work for the business

These are the phrases I hear most when I talk about their website with owners of shops, clinics and small businesses.

“People search for me on Google and my competitors come up”

Your business exists, but people searching for what you do in your town can’t find you.

“People only call to ask about opening hours”

And while you’re on the phone, the customer in front of you is kept waiting.

“I lose bookings when we’re closed”

At night and at weekends people want to book, and they can’t.

What I collaborate on

What I build

Every web project is put together with the pieces the business really needs, not a fixed package.

01

Company website

Services, team, prices and blog. A clear website that answers questions before people call.

What it usually includes

  • One page per service, designed around what people search for on Google
  • Clear copy based on your information, organised with AI and approved by you
  • Call, WhatsApp and directions buttons always to hand on mobile

AIDesigned with AI, with your copy

02

Online shop

Catalogue, payments and shipping. From a simple shop window to full online sales, depending on what’s needed.

What it usually includes

  • Catalogue with photos, prices and filters
  • Orders that arrive in your inbox and in a Google Sheet
  • Payments and shipping if they’re really needed; if not, order and collect in store

AutoOrders that land in your sheet automatically

03

Appointments and bookings

The customer chooses the day and time. They book when it suits them, and the business gets everything neatly organised.

What it usually includes

  • Appointment or booking form tailored to your business
  • Notification email with the details and a button to call
  • Automatic logging in a Google Sheet

AutoAutomatic confirmation and notification

04

Internal apps

Tailor-made tools for your team. Small applications that adapt to the way it works, not the other way round.

What it usually includes

  • Forms for orders, incidents or inventory
  • Data that flows automatically into Google Sheets or a report
  • An AI assistant or chatbot for frequently asked questions

AICoded with AI

Always under the bonnet:
Mobile-friendlyTechnical SEOhttpsFast, secure hostingWebsite and domain in the business’s name

Also in this area

  • Web development
  • Website maintenance
  • SEO and local SEO
  • Google Ads
  • Meta Ads
  • Social media
  • WhatsApp Business

Practical examples

What it looks like in practice

Two common situations and how they look afterwards. These are illustrative examples, not real projects.

Example

A website with local SEO for a clinic or shop

So people find the business when they search for what it does in their town.

Before

All the services on a single page, in a text list that Google doesn’t understand.

After

One page per service, each with the title people search for, a map and opening hours.

  • AI-assisted research into real searches in your sector and area
  • One page per service or treatment, with its own title
  • Map, opening hours and one-tap booking on every page
Example

Online appointments or bookings

So customers can book in a minute, at any time.

Before

Appointments only come in by phone. If nobody picks up, the customer goes elsewhere.

After

A form, an email notification ready to call back, and a log in a Google Sheet, with no extra fees.

  • A form with what you need to know to confirm
  • Automatic email notification, connected via Make, n8n or Zapier if needed
  • Everything is saved in a Google Sheet

Real case

Websites built this way

The website of a private clinic in Cádiz, rebuilt with AI so patients can find it and book an appointment.

No. 1 on Google

DR Modelo, Cádiz

From Wix to No. 1 on Google for “extracción muela del juicio cádiz” (wisdom tooth extraction Cádiz).

  • No. 2 for “implantes con sedación” (implants with sedation), previously outside the top 10.
  • One page per treatment, with real photos of the team and the clinic.
  • “What’s wrong?” finder: the patient picks a symptom and lands on the right treatment.
  • One-tap booking, on mobile too, and the old Wix addresses redirected to the new website.
See the full case study
Home page of Dr. Modelo’s new website on desktop and mobile
Previous Wix website: every treatment in a single text list
BeforeWix website: all the treatments in a text list.
Wisdom teeth and dental implant pages
One page per treatmentWisdom teeth and implants, each with its own page.
“What’s wrong?” symptom finder on desktop and mobile
“What’s wrong?”Patients find it without knowing the technical name.

Rankings checked by hand on google.es on 15 October 2026, excluding ads. Rankings vary depending on who is searching and from where.

Fisioterapia Puerta MadridProject delivered: brand, new website with online booking, and Instagram.See the case study →

How I approach it

From sketch to live website, with AI

AI helps me research what your customers search for, write code and draft copy. I make sure the website is fast, secure and easy to use.

This is what a web project looks like from start to finish. You sign off the important things before anything goes live.

  1. 01We talk
    YouTell me about your business, what your customers ask for and what isn’t working on your current website.MeI review what’s there and we work out together what’s needed and what isn’t.
  2. 02Structure
    AIStudies real searches in your sector.MeI define the pages you need.
  3. 03Design and code
    AICodes the website and adapts it for mobile.MeI check speed and security.
  4. 04Copy
    AIDrafts clear copy for each page.YouCheck that it sounds like you.
  5. 05Automation
    AIConnects forms to your email and your sheets.MeI test every flow before launch.
  6. 06Launch
    MeI publish the website, register it with Google and show you how to make simple changes.YouStart receiving appointments, orders or enquiries through the website.
What I work with
ClaudeChatGPTSearch ConsoleGoogle Sheets

After delivery

Ongoing support

A website isn’t finished the day it goes live. If needed, I stay close by:

  • Maintenance: updates, security and changes
  • Ongoing SEO and an up-to-date Google profile
  • Social media and WhatsApp Business
  • Google and Meta campaigns, always with your approval
  • A monthly report with the key indicators
  • Improvements based on what the data shows

Only if the project calls for it and when you decide.

My commitments

  • Nothing is published or switched on without your approval, and you see it first in a test version.
  • I don’t access your accounts, send messages or spend money without your permission.
  • I don’t make up data: if a figure isn’t there, I say so.
  • Everything is documented and in your business’s name.
How I collaborate, in a real case

Transparency

What we build stays in your hands

  • The website and the domainIn the business’s name, with the logins in your hands.
  • No strings attachedIf someone else takes over the website tomorrow, they can carry on without me.
Fernando Rivera

Where I come from

I see the website as part of the business

I’ve spent 12 years in retail, from the shop floor to regional management in three countries. I don’t see a website as a brochure but as one more salesperson: one that answers questions, leads to a booking or an order, and doesn’t create extra work for you.

Read my story

Frequently asked questions

What people usually ask me

And if your question isn’t here, just ask me directly.

Will I be able to change the text myself?

Yes. I leave the website set up so you can make simple changes, and I show you how. For anything else, just drop me a line.

I already have a website. Do we have to start from scratch?

Not always. First I review what you have: sometimes improving the structure, speed and copy is enough.

Where is the website hosted?

On fast, secure hosting, with the website and the domain in the business’s name.

Can you guarantee first place on Google?

No, and be wary of anyone who promises it. Google decides based on many factors, and rankings change depending on who is searching. What I do is build the website the way Google understands it best, as in the DR Modelo case.

Collaborate

Shall we talk about your website?

If you have a similar project or want to bounce some ideas around, tell me about it in a couple of lines and we’ll discuss it.

Shall we collaborate? See a real case: DR Modelo

Other areas

AreaBrand and rebrandingAreaProcess automationAreaOperations and KPIs