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Can Google and AI find you?

Ten questions to find out whether your business shows up when someone looks for what you do in your area, on Google, on Maps or by asking ChatGPT. At the end I’ll tell you where I’d start.

Google and MapsYour websiteAI assistantsNo sign-up

0 of 10 answered

  1. Google

    You have a verified Google Business Profile, with category, opening hours and photos up to date.

    It’s the first thing people see when they look for you on Google or Maps.
  2. Google

    You have recent reviews and you reply to them.

    Reviews from the last month, with a reply from you.
  3. Google

    Your name, address and phone number are the same on your website, on Google and on social media.

    Down to the format: “St” or “Street”, with or without the dialling code.
  4. Web

    Your homepage says what you do, where and for whom.

    It should be clear in five seconds, without scrolling.
  5. Web

    Each main service or product has its own page.

    One page per treatment, service or product family.
  6. Web

    Your website loads quickly on mobile.

    You can measure it for free with PageSpeed Insights.
  7. Web

    Your website explains prices, opening hours and how to book or buy.

    What people ask you most by phone or WhatsApp.
  8. AI

    Your website has FAQs with clear answers.

    Short answers to what people really ask you.
  9. AI

    You appear in directories or websites for your sector or your city.

    Associations, local guides, professional bodies, press…
  10. AI

    If you ask ChatGPT or Gemini about your service in your city, you show up.

    Try: “Which [your service] would you recommend in [your city]?”

It’s a pointer, not an audit. Nobody fully controls what Google or AI assistants show, but these are the points that usually have the most influence for local businesses.