Example
Process automation My focus
Repetitive tasks that get done on their own.
- Automated reports
- Orders and invoices
- AI-assisted customer service
Open to collaboration
Fernando Rivera · Retail + AI = tasks that run themselves.
Where I come from
Retail
I’ve run shops and areas. I know the weight of a stocktake, a shift that doesn’t add up or a last-minute report.
What I add
AI
Automations and AI tools that take repetitive work off teams’ plates.
What I collaborate on
Four areas, one focus: retail
Example
Web and app
Websites that show up on Google and that the business itself can manage.
- Website or online shop
- Bookings and appointments
- Apps for teams
Example
Operations and KPIs
Clear data to make decisions every week.
- Dashboards
- Deviation alerts
- AI training
Example
Brand and rebranding
Identities that people recognise and remember.
- Image assessment
- Logo, palette and tone
- Shop, social media and presentations
Tools
The AI and automation I work with
The ones I use every day in my projects.
AI
- ChatGPT
- Claude
- Copilot
- Midjourney
Automation
- Make
- n8n
- Zapier
- Chatbots
Data
- Power BI
- Looker Studio
- Office
- Google Sheets
Web and campaigns
- Search Console
- Google Business
- WhatsApp Business
- Google Ads
- Meta Ads
- Umami
Fernando RiveraRetail · AI · Operations
About me
From the till to the P&L.
01Retail from the insideRange, stock, teams, openings and budgets. I know what happens in a shop at six on a Saturday.
02Applied AIMaster’s in Artificial Intelligence and Executive MBA. Tools that get used, not presentations.
03People firstEvery project ends with a team that knows how to use what we’ve built.
- 2020 – present
Area Manager in Lisbon, Regional Sales Manager in Madrid, Responsable secteur in Paris - 2017 – 2019
Store Manager, user experience and retail concept - 2014 – 2016
General Manager in Badajoz
Trained at
