BeforeThe challenge
- No page per treatment
- Confusing URLs
- Long paragraphs on mobile
- Home
- DR Modelo
Case · AI-built website
DR Modelo: from Wix to 1st on Google.
The website of Dr. Antonio Modelo, oral and maxillofacial surgeon in Cádiz, rebuilt with AI so patients can find him and book an appointment.
Private clinic · CádizOctober 2026Strategy, design, copy and developmentBuilt with AI
Before and now
From Wix to a website that brings in patients
NowThe solution
- One page per treatment
- Real photos of the team and the clinic
- Book in one tap, on mobile too
Content
Answers before picking up the phone
- 23Treatments
- 6Articles
- 11Before-and-after cases
- First visit
- Post-op care
- Doctor’s page
Usability
Patients find it without knowing the technical name
- Symptom finder
- Call and book, always within reach
- Map and today’s opening hours
- Menu and breadcrumbs
Journey
From search to appointment
- 01Search
Google takes them to their treatment
- 02Recognise
Self-test and reviews
- 03Decide
Booking button on every screen
- 04Get in touch
Form, call or referral
How it was made
AI speeds things up, I decide
Design and development done with Claude. The health content is based on what the doctor explains and is published with his approval.
AIProposal and drafts
Proposes the design, codes the pages and helps to organise the information.
FernandoStrategy and review
I set the strategy, prepare the copy using the doctor’s information and review every page. Nothing is published without his approval.
Results · First 13 days
The new website already ranks high on Google
2ndfor “implantes con sedación” (implants with sedation), previously outside the top 10
1ston Google for “extracción muela del juicio cádiz”
×1.9Google impressions per day
20pages now on Google, up from 12
Ranking without ads
Where it appears on Google
First page for the key searches.
- 1stdoctor’s name
- 1stextracción muela del juicio cádiz
- 2ndcirugía oral cádiz
- 2ndimplantes con sedación cádiz
- 3rdcirujano maxilofacial cádiz
- 3rdmuelas del juicio cádiz
- 3rdcirugía ortognática cádiz
- 6thimplantes dentales cádiz
Checked by hand on google.es on 15 October 2026, not counting ads. Positions vary depending on who is searching and from where.
Key decisions
What was decided and why
Three decisions that stem from the challenge: helping patients find their treatment and book an appointment effortlessly.
One page per treatment
Previously, every treatment sat in a single list. Since each patient is looking for something specific, every treatment now has its own page and Google takes them straight to it.
Symptom finder
Many patients don’t know the technical name for what they need. They choose what’s happening to them and get to their treatment.
Book in one tap on mobile
Before, there were long paragraphs on mobile. Now calling and booking an appointment is always within reach, with a button on every screen.
How I collaborate
Four steps, decided together.
AI helps me move faster, but the decisions are made by you and me. When a project calls for it, I bring in trusted specialists and coordinate the work myself.
-
We talk
An open conversation. We share what’s eating up time or what you’d like to improve, and what each of us can bring.
- You get
- Concrete ideas on the table
- You decide
- If we carry on
-
We draw up a plan
We look at the business, its customers and its competitors. We put in writing what to do, why and where to start.
- You get
- A short written plan
- You decide
- What’s included and where we start
-
We build it and you test it
With AI and, when needed, with trusted specialists. You see it in a test version before it reaches your customers.
- You get
- Up and running, and documented
- You decide
- When it goes live
-
I stay close
I help the team use it, we see how it performs and we improve it with data.
- You get
- A team that uses it and measured improvements
- You decide
- What we improve next
Commitments
My standing rules
The same for a website, a brand, an automation or a dashboard.
- Nothing goes live without your approvalYou review it in a finished, tested trial version. It’s switched on when you say so.
- Your accounts, only with permissionI don’t log into your accounts, send messages or spend money without your authorisation.
- I don’t make up dataIf a figure isn’t there, I say so. Anything illustrative is marked “Example”.
- Everything is documentedWhat’s been done, how it works and where everything is, in your business’s name.
Shall we collaborate?
Got a similar project?
If you’re thinking about something similar or fancy collaborating, write to me and we’ll talk it through.