Brand
Three arches: we listen, we treat you, and you get back to your life. The same look across every channel.
AIChosen from AI-generated proposals- Home
- Puerta Madrid
Case study · Brand and website with AI
Puerta Madrid: brand, website and appointments.
Fisioterapia Puerta Madrid, a clinic in Alcalá de Henares, has a new look, website, online booking, Google profile and Instagram. Built with AI, with the clinic validating every piece of content, and designed so patients can find it and book without waiting.
Physiotherapy clinic · Alcalá de HenaresOctober 2026Brand, website, appointments and social mediaMade with AI
The challenge
A highly rated clinic that was hard to find
Patients left happy, but nearly all of them came in through the Google profile. The clinic needed a home of its own online that worked by itself.
BeforeThe challenge
- Booking by phone onlyYou had to wait for someone to pick up.
- No shared lookEvery channel looked different.
- Almost everything relied on the Google profileNo website to answer patients’ questions.
NowThe solution
- Online booking in a minuteThe request arrives with everything needed to call back.
- One brand across every channelWebsite, WhatsApp, email, Instagram and Google.
- 30 pages working for GoogleOne per treatment, plus a blog that answers real questions.
What was delivered
Four pieces, all with AI inside
Website
30 pages with treatments, team, prices, a 2-minute test and 12 articles.
AIDesigned and coded with AI, with content validated by the clinic
Online booking
The patient books in a minute and the clinic receives an email ready to call back.
AutoEvery request is logged automatically
Around 50 pieces: introduction, launch, myths, memes, a test and bingo.
AutoScheduled and published automatically30pages on the new website
12blog articles, with topic filters
≈50Instagram pieces, ready to publish
AI and automation
AI proposes, the clinic decides and the rest runs by itself
AI was involved in every stage of the project, always with a person making the decisions. And the everyday repetitive tasks were automated so the team can spend its time on patients.
Created with AI
- 01Market researchAIAnalyses competitors in Alcalá, what patients search for and their reviews.ClinicChooses the approach.
- 02BrandAIGenerates name, logo and colour proposals.ClinicPicks the winner: the three arches.
- 03WebsiteAIDesigns and codes the 30 pages.FernandoReviews and publishes every page.
- 04Copy and blogAIHelps organise the treatment pages and 12 articles with the clinic’s information.PhysioChecks that everything is accurate.
Key decisions
What was decided and why
Three decisions that come from the challenge: making the clinic easy to find, easy to recognise and better at looking after patients.
Online booking in a minute
Before, the only way to book was by phone, and you had to wait for someone to pick up. Now the patient books in a minute and the clinic receives everything it needs to call them back.
One brand across every channel
Every channel looked different. Website, WhatsApp, email, Instagram and Google now share the same look, so the clinic is recognisable on any of them.
The repetitive work, automated
Appointment requests and Instagram posts run by themselves, with no one having to keep an eye on them.
How I collaborate
Four steps, decided together.
AI helps me move faster, but the decisions are made by you and me. When a project calls for it, I bring in trusted specialists and coordinate the work myself.
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We talk
An open conversation. We share what’s eating up time or what you’d like to improve, and what each of us can bring.
- You get
- Concrete ideas on the table
- You decide
- If we carry on
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We draw up a plan
We look at the business, its customers and its competitors. We put in writing what to do, why and where to start.
- You get
- A short written plan
- You decide
- What’s included and where we start
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We build it and you test it
With AI and, when needed, with trusted specialists. You see it in a test version before it reaches your customers.
- You get
- Up and running, and documented
- You decide
- When it goes live
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I stay close
I help the team use it, we see how it performs and we improve it with data.
- You get
- A team that uses it and measured improvements
- You decide
- What we improve next
Commitments
My standing rules
The same for a website, a brand, an automation or a dashboard.
- Nothing goes live without your approvalYou review it in a finished, tested trial version. It’s switched on when you say so.
- Your accounts, only with permissionI don’t log into your accounts, send messages or spend money without your authorisation.
- I don’t make up dataIf a figure isn’t there, I say so. Anything illustrative is marked “Example”.
- Everything is documentedWhat’s been done, how it works and where everything is, in your business’s name.
Shall we collaborate?
Got a similar project?
If you’re thinking about something similar or fancy collaborating, write to me and we’ll talk it through.