1. Home
  2. Brand
  3. Brand guide generator

Free tool · 10 minutes

Your brand guide on one page.

When everyone makes the posters their own way, the shop ends up with three colours, four fonts and a different tone every week. Choose your colours, your fonts and how you talk here, and see how it looks on your shopfront, your business card and your social media before you print anything.

You get a one-page PDF and a text so ChatGPT writes like your business. No sign-up: everything stays in your browser.

1Your business

2Your logo (optional)

Your logo never leaves your computer: I don’t upload it anywhere. If you don’t have one, the sheet uses your name in the heading font.

3Your colours

Start with a palette and change it to your taste. I check that text stays readable.

    4Your fonts

    One for headings and one for text. All are free, including for commercial use.

    5Your tone of voice

    Address
    Style
    Humour
    Sentences
    Three words that describe you

    Loved it, I’ll definitely be back!

    Next step

    Want your brand to look the same everywhere?

    I help you apply it to your shop, your website and your social media, without redoing everything.

    Contact →See how I approach branding

    Frequently asked questions

    What people usually ask me

    What is a brand guide and why does a small business need one?

    It’s a short guide with your colours, your fonts, how to use the logo and how you talk. It makes your window poster, social media, website and messages look like the same business, whoever makes them.

    What should a simple brand guide include?

    For a small business one page is enough: the logo and how to use it, two or three colours with their codes, one font for headings and another for body text, and your tone of voice with example sentences. That’s exactly what this tool prepares for you.

    Is my logo or my data stored anywhere?

    No. Everything happens in your browser. What you type is only remembered on this device so you can come back later, and the logo is never uploaded to any server.

    How do I get ChatGPT to write in my business’s tone?

    Click “Copy for ChatGPT” and paste the text at the start of a conversation, or save it in the custom instructions. It includes your tone, your words, the words you never use and example sentences.

    Can I use these fonts for free?

    Yes. They’re Google Fonts with a free licence (SIL Open Font License): you can use them on your website, posters and social media, including for commercial use. Download them free at fonts.google.com.